At Soul Stirrer we combine creativity, obsession, and passion to create unforgettable moments.


Cocktail masterclass

With an estimated brand value of $44.57bn and annual sales in excess of $4.6bn, Monster Beverage is a multinational beverage with an energy drink range sold worldwide by a team of almost 4,000 people.


The outcome

‘The Cocktail Masterclass was epic! As a brand recognised on the Forbes World’s Most Innovative Companies list it was great seeing creativity and innovative ideas bought to life by Soul Stirrer.

We are a busy team so when we meet we want the entertainment to be the best, we were all blown away by the quality and knowledge on cocktails in general as well as our brand. Every cocktail matched the brand ethos and all tasted fantastic – something we pride ourselves with. We will be back!’

Tom Gilbanks, Key Accounts Director, GB Grocery & Managed Convenience

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The Challenge

Deliver a Monster inspired cocktail Masterclass to their UK regional account team.

Our approach

We took Monster’s best sellers back to our lab and used their drinks to create watermelon ice balls, citrus foam, Bourbon syrups and flaming logos, before creating a Masterclass menu that could be delivered by amateurs.

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